Blenders Juicers

According to NPD Group data from May 2013, blenders, juicers and food processors are the top-growing small kitchen appliance category, with blenders and juice extractors contributing to more than $1 billion in sales in 2013. The popularity in juicing and smoothies spills over onto the Web with terms like "smoothie recipes" earning an average of 110,000 Google searches a month. "Juicing and blending smoothies at home has taken off in recent years, and continues to grow in popularity among consumers across all age demographics," Roger Pepperl, Stemilt marketing director, said in a press release. "Apples are the perfect base ingredient to any juice or smoothie creation. They offer sweet and tart flavors, nutrition in the form of fiber, vitamins and antioxidants, and when blended, a nice foamy consistency. Fresh Blenders is the perfect platform to directly market to this crowd and deliver them a great grab-and-go value pack." The Fresh Blenders package is different from any five-pound bag of apples on the market today. The resealable pouch bag is long and narrow just like a blender and designed to stand up vertically for easy display at retail and in the refrigerator at home. The bright color of both the sweet and tart bags catch the eye, while the tagline "the natural start to any juice or smoothie," and a large illustrated blender filled with apples and best food dehydrator other popular blending vegetables tells the consumer exactly how to use the fruit inside the bag at home. The bags are shipped in a Fresh Blenders display-ready carton with a lid that pops off easily.

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